Consumer Profiles
The Cairns Post and The Weekend Post have a mass reach into the major demographics across the Cairns region. For example on an average weekday, The Cairns Post reaches 84,000 or 43% of all Cairns residents. On an average weekend, The Weekend Post reaches 108,000 or 57% of all Cairns residents.
Reach into Cairns market
The following figures are based on a population of 130,000 residents.
| M-F Ave |
Sat |
Mon |
Tue |
Wed |
Thur |
Fri |
|
| Total Cairns Residents | 43% |
57% |
36% |
36% |
43% |
45% |
53% |
| Men | 41% |
54% |
34% |
34% |
43% |
39% |
55% |
| Women | 44% |
60% |
37% |
38% |
43% |
51% |
52% |
| 14 -17 Years | 33% |
57% |
24% |
27% |
31% |
46% |
37% |
| 18 -24 Years | 40% |
40% |
27% |
31% |
46% |
37% |
56% |
| 25 - 34 Years | 39% |
46% |
32% |
31% |
47% |
38% |
47% |
| 35 - 49 Years | 43% |
66% |
41% |
36% |
42% |
48% |
51% |
| 50 - 64 Years | 48% |
68% |
41% |
45% |
48% |
53% |
56% |
| 65+ Years | 50% |
52% |
43% |
44% |
42% |
68% |
55% |
| Full Time Worker | 49% |
59% |
44% |
44% |
50% |
51% |
57% |
| Part Time Worker | 40v |
65% |
31% |
29% |
41% |
44% |
58% |
| White Collar Worker | 43% |
67% |
39% |
33% |
42% |
48% |
55% |
| Professionals/Managers | 50% |
61% |
44% |
46% |
52% |
52% |
55% |
| Income $40k+ | 49% |
58% |
43% |
44% |
48% |
52v |
56% |
| Income $60k+ | 52% |
66% |
48% |
50% |
49% |
54% |
60% |
| Income $80k+ | 54% |
70% |
50% |
51% |
53% |
57% |
60% |
| Income $1000k+ | 50% |
60% |
52% |
59% |
59% |
52% |
60% |
| AB Quintile | 47% |
63% |
41% |
43% |
46% |
54% |
50% |
| Main Grocery Buyer | 43% |
56% |
37% |
36% |
44% |
47% |
53% |