Nigel Hobbs from Cairns company Fuel Creative design shares his thoughts on the new-look Facebook.

I jumped on line to check out Facebook today and found a new entry portal and when I got inside more changes in the layout!  

I don’t know about you but I like my changes to be more gradual.

The new layout is way more confusing than the original, there are too many options on the screen.

Poke this, join this, new tabs and all sorts of optional extras.

I really hope Facebook is not going down the path of other online community sites where people loose interest because of technical issues or communication overload.

On this note have you noticed the volume of advertising – it’s gone from, there if I look for it, to the new ad executive’s best friend.

In my mind the key to Facebook at the start was its simplicity.

Enter your name, email and what ever information you want – simple. Once loaded you could see on one page all your options and it was easy to navigate around.

With the new version I don’t know where to look.

There are people chatting on line at the bottom of the page, lists and lists of spam groups I would never join and companies marketing their next product launch or promotional night at the local pub filling my in box.

Facebook, you need to be careful not to over complicate a beautiful thing. You own market share and dominate the on line world, people love you.

Put a limit on all the spam, and optional extras, make it simple easy to follow, make it fun and it will continue to be the hub for how we all communicate. 

PS If you can’t stop and building new applications is a way of life, which I presume it is, why not something interesting like a free calling option, like a Skype or Google talk?

This would be a revolutionary leap forward as business to business or people to people could be browsing the callers profile while talking.

We like FREE applications like this.  

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