THE big end of town is learning from small businesses which are adapting to change much faster and more easily.

That’s one of the messages business strategist Tim Longhurst will deliver at a Cairns Chamber of Commerce business breakfast on Wednesday.

He said small businesses were far quicker and better at embracing change than larger companies.

Mr Longhurst said he planned to “jolt” the way business leaders were thinking.

“There has never been a more exciting time to be engaged in the business world,” he said.

“Customers’ habits are changing, but for those of us paying attention, the opportunities are coming into focus.”

Mr Longhurst said innovators were redefining business, despite the challenges.

“This wave of change is exciting. Technology is playing an increasing role in many customers’ decision making, but technology isn’t the only driver of change,” he said.

Mr Longhurst said businessmen and women were learning from the past, called “nana-technology.”

“A combination of mobile devices, web search and social media have turned many Australians into cyborgs, part people, part machines,” he said.

“This has implications for how we recruit, retain, collaborate and sell in the coming years.

Mr Longhurst said business operators needed to remain relevant to their customers.

Mr Longhurst said businesses that embraced change would “get ahead.”

The business breakfast is at the Shangri-La Hotel The Marina on Wednesday. To book go to www.cairnschamber.com.au

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