THE Cairns economy is about to turn for the better and the business community must be ready to harness the growth, new chamber of commerce chief executive Deb Hancock has told members.

In her first email newsletter to members, she said the work of the chamber with other "economic partner stakeholders"  was "incredibly important at this point in time given our economic circumstances''.

Ms Hancock said the region was "coming out of the bottom of the market with improving conditions".

"Equally important is your involvement in our way forward," she said.

"I am confident that the Cairns economy is currently at a tipping point and that with a strategic and sustained collective effort we can look forward to taking advantage of a number of great opportunities for business growth.

"I am looking forward to diving into my new role, but I will be spending my early weeks listening and assessing our challenges and opportunities so that we can effectively plan for our future.''

Ms Hancock said she would be working with chamber staff and the management committee to impledhment the changes required to transition the business into "a smart, savvy, targeted and strategically focused organisation."

She said she wanted the chamber to:

DELIVER advocacy, education, promotion, representation and other high-value services to its members.

OPERATE collaboratively, from a whole-of-region perspective, to strongly advocate for economic prosperity.

POSITION Cairns positively in the broader landscape to attract investment opportunities.

Ms Hancock said there would be reviews of  "what we do in house'', the services provided and how they were delivered to members.

"We want to ensure we have our product mix right and that we deliver services that are of value,'' she said. "However, we're not going to just pluck ideas out of the air in this regard. We'll need your feedback.''

She said the chamber was in the "pursuit of excellence''.

 

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