Five-star resorts growing in the Far North
THE Far North has overtaken Sydney with the most Pullman luxury-branded hotels and resorts in Australia.
The Sea Temple resorts and spas at Palm Cove and Port Douglas have been added to the five-star network as the brand continues to roll out rapidly across Australia.
The region now has four Pullmans, adding to the Pullman Reef Hotel Casino and Pullman Cairns International in the Cairns CBD. Sydney has three.
Accor Pacific chief operating officer Simon McGrath said the two new additions brought the Pullman network to 10 in Australia, making it the largest five-star hotel network in the country. He said growing the Pullman resort collection was an important step in the brand's expansion and the two Far North properties were part of the plan to double the number of resorts and hotels worldwide to 150 by 2015.
"The Pullman resorts in Palm Cove and Port Douglas are two of Australia's finest and they will benefit considerably by being part of Pullman's rapidly growing international five-star network," Mr McGrath said.
"We will be looking to grow the conference and incentive market into Far North Queensland, as well as growing domestic leisure and international business into the region.
"It's not all that long ago that former US President Bill Clinton and celebrities such as Kate Hudson, Elle Macpherson, John Travolta and Tom Cruise put Port Douglas on the global map and we look forward to playing a major role in reviving interest in both Port Douglas and Palm Cove.
"They are idyllic resort locations that are amongst the most attractive in the world and we believe we can really build up their profile and performance."
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Room with a view: The Pullman Sea Temple Resort in Port Douglas.