SPECTATORS are being lured to the next Cairns Taipans basketball home game by discounted tourism deals.

In turn the Taipans hope their fans will support the tourism industry during its off-season.

Tourism Tropical North Queensland and the Taipans have joined forces to help each other, and booths offering the cheaper deals will be set up at the Cairns Convention Centre on January 25, when the team faces the Melbourne Tigers.

More than 4300 spectators are expected to cheer on the Taipans to help lift them from the bottom of the ladder.

The deals are being finalised and are expected to include cheaper Reef and rainforest tours, and discounts on hotel rooms, dining and other incentives.

Cairns Taipans chief executive officer Mark Beecroft said the initiative was part of their commitment to the community.

"The Taipans are pleased to work with Tourism Tropical North Queensland in providing this opportunity for local tourism operators," he said.

"The club is always looking for ways to assist local business, and the local deals exhibition will hopefully help to increase their local visitor numbers during the traditional tourism shoulder period."

TTNQ chief executive officer Rob Giason said it was a case of the organisations helping each other and their members and supporters.

He said the Taipans promoted Cairns whenever they played out of town.

"They are the only national team of Cairns, and I think we don't acknowledge enough what they do for the region," Mr Giason said.

He said when the Taipans played away games and were seen on national television, they placed the destination at the forefront in the minds of viewers.

Mr Giason said he was hoping for good representation from the industry at the game. At least 15 businesses have expressed interest.

Operators have until today to book space. The Taipans local deals web page goes live from Wednesday next week.

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