Capture your best assets
The keys to selling a property are choosing the right agent, pricing the property correctly and marketing it well.
As the old saying goes, a picture is worth a thousand words, and LJ Hooker Cairns Marlin Coast principal Danielle Jobling couldn't agree more.
Mrs Jobling says photos are an important marketing tool to bring out the very best in a property.
“A lot of planning goes into capturing that magic photograph which will help attract buyers,” she said.
“Furthermore, waiting for perfect weather for a shot of the view is time well spent.
“Rushing on to the market with pictures of a view that show a dismal, rainy day is not recommended.
“Sometimes in Cairns this means waiting more than a week, but it's definitely worth it.”
Twilight photography, presentation of the house and leaving personal items, small bedrooms and toilets out of the frame are just some tips Mrs Jobling recommends.
Making a video of your home is also an alternative way of showing potential buyers through your property.
“Ultimately you are trying to provide views as if you were physically walking through their dream home or investment.
“The video should be well planned, short and highlight the property's features.
“Showcase the area as well as the house with nearby landmarks, activity and shops, for example.”
An interactive floor plan is another idea gaining momentum in the industry which enables buyers to visualise the photos by referencing them to the plan.
“While a number of factors affect the sale of a property, presentation has a significant influence on the speed of the sale and the price received.
“The appearance, layout of the property and suitable price range seem to be the most common reasons homeowners give for choosing their current dwelling.”
RE/MAX Real Estate Cairns suggests adding a few decorative touches to make potential buyers feel at home.
The agency recommends opening drapes to let the sunshine in, buying fresh flowers to add a hint of luxury, making sure the temperature is comfortable and buying decor items for outdoor living spaces.
How to stand out:
- Turn on lights before taking a photo - it will highlight the best features.
- Make sure walls and fences are washed down or freshly painted.
- Paths and gardens should be tidy and looking healthy - remove dead plants and weeds.
- Make sure the outdoor entertainment area looks clean and inviting.
- For internal shots, remove all clutter.
- Remove all furniture which appears to overcrowd a space.
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In frame: Photos are a great marketing tool. photo// THINKSTOCK