Just think.

It's simple, really. Use your head. Think about the drink and what it might mean. What it means on so many fronts.

Following the tragic death of Cairns father Craig Hadrick during a fight at a Cairns sporting club, alcohol and/or drug-fuelled violence is very much at the forefront of the public's thinking.

Craig's death comes after a spate of booze-fuelled incidents on our city streets in recent years.

Yet the absence of a public safety campaign is glaring.

In a bid to redress this shortcoming, and to help the fight against violence, The Cairns Post joins the Just Think campaign, an initiative of our sister News Ltd newspaper the Geelong Advertiser.

It's message is clear and it's simple. It's not a wowser, unrealistic anti-drinking campaign. It's a campaign that simply asks you to just think about it...